You know how sometimes when you search on Google you see a picture of someone next to their article in the search results? That’s pretty cool, because it helps that particular search result stand out from the rest and, of course, it gets that person a little bit of extra personal branding power.
What if, when people were searching for house listings, a picture of the agent who represented the listing showed up next to their listing on Google?
I’m going to describe what properties look like on your website. Keep in mind I’ve probably never even been to your site. But I bet I’ll do a pretty solid job of describing the page that shows a specific listing.