Tumblr acquisition may validate blogging site for business pros

Millennial user base may attract agents looking to reach first-time homebuyers

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On its "10 a.m. Special" Tumblr page, The Corcoran Group showcases one jaw-dropping listing every day. The posts are bursting with a colorful mixture of new media that includes clickable photos and graphics, embedded videos and invitations to follow Corcoran on Pinterest, YouTube and Foursquare. Highlighting the full range of content and social platforms made possible by the Internet, Corcoran's "10 a.m. Special" Tumblr page paints a picture of how brokers and agents may use the blogging site to market themselves and their properties. Many real estate professionals and businesses may soon follow in Corcoran's footsteps. The acquisition of Tumblr by Internet giant Yahoo could spark more interest in the platform, by raising awareness of a site that simplifies blogging and potentially providing professionals with a means to target millennial homebuyers and sellers, according to social media consultant Katie Lance and other experts. Tumblr, a social media blogging site known...