Technology

N-Play launches advertising service baked into Facebook

N-Play: READ ADvantage is first platform to live entirely on Facebook

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N-Play, a provider of real estate Facebook applications, has launched what it says is the first real estate advertising service built entirely into Facebook. READ ADvantage enables agents to create listing and promotional ads on Facebook that lure local sellers and buyers to different Facebook pages. "READ ADvantage simplifies ad creation and audience targeting for agents while giving them a customizable, inexpensive and effective real estate advertising solution on Facebook," said Raina Van Cleave, director of marketing at N-Play, in a statement. To use the service, agents must sign up for N-Play's core product, the Real Estate Agent Directory. The directory has a claimed membership of 192,000 and allows consumers and real estate professionals to search for agents based on location and expertise. N-Play launched a similar product to READ ADvantage last year that generates listing ads for agents when they post them to their Facebook profile pages. READ ADvantage builds ...