Tech-focused brokerage ZipRealty Inc. has brought in former Microsoft marketing executive Xavier Zang to take charge of its growing Powered by Zip referral network. Zang, 48, who was with Microsoft for five years most recently as senior director of marketing solutions in the software company's online services division, replaces the previous Powered by Zip head, Genni Combes, who is moving to a consulting position with the Emeryville, Calif.-based company. Xavier Zang ZipRealty launched the Powered by Zip platform in 2011 as part of a restructuring that included closing brokerage operations in 11 markets. Powered by Zip brought in less than 5 percent of ZipRealty's $73.8 million 2012 revenue, according to the firm's 2012 year regulatory filing with the U.S. Securities and Exchange Commission. It currently operates in 16 U.S. markets. However, ZipRealty's CEO Lanny Baker has told Inman News the firm has plans to grow the business significantly in the next five years so t...
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