Realogy Holdings Corp. franchisor Century 21 Real Estate LLC has hired Santa Rosa, Calif.-based Properties Online Inc. to build custom property websites for every listing that appears on the company’s website.

The unique property websites will be generated at no charge to agents each time a new listing represented by a Century 21 agent appears on century21.com.

Optimized for mobile with built-in social sharing tools, the unique property websites feature domain names that incorporate the home’s address, raising a property’s visibility and making it easier for homebuyers to find, the companies said.

Properties Online, which also counts franchisors Keller Williams, Coldwell Banker, Re/Max and Prudential Real Estate as clients, has “proven expertise” that will enable Century 21 agents “to generate more business by utilizing one of the most effective online marketing tools available for selling real estate,” Century 21 Chief Marketing Officer Bev Thorne said in a statement.

“Century 21 has assembled an extremely forward-thinking, innovative team, and we are very excited to be working with them,” said Amanda Cornelius, CEO of Properties Online.

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