Marketing

Mustaches, home swapping, scratch-and-sniff pads, and more #madREskillz

Estately: Organize hide-and-seek game at showing

Editor's note: Below is a recap of this week's #madREskillz, a weekly Twitter contest where real estate professionals and companies tweet offbeat marketing tactics using the hashtag #madREskillz. After reviewing entries and retweeting many in the process, we put two finalists to a vote on Facebook and then write a profile on the winner.  Ever pulled off a home swap? Matt Rose negotiated one, and NBC Connecticut covered it. The news outlet cast it as a growing trend. That may or may not be a stretch, but props to Rose for demonstrating some serious enterprise. #madREskillz stalwart J. Philip Faranda suggests creating Facebook fan pages for listings. With characteristic Faranda flair, he said that they "index bodaciously." More highlights: Reports of an agent who grew a mustache for a worthy cause and another who created REO-themed scratch-and-sniff pads -- which apparently engage adults. Oh, and don't forget the court jester of #madREskillz: Ryan Estately. "Place car...