MarketingTechnology

Photo giant Instagram integrates video, brings exciting new element to real estate

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Photo giant Instagram has been a steadfast favorite for budding and professional photographers from around the world. The real estate community has had a colorful presence among the photos in the Instagram community; many real estate pros create large followings, close deals, generate leads and connect with other local residents. From listing photos, community landmarks and hot spots, the creative filters give agents a social edge, and can even show off their creative branding with their followers, creating a visual brand. Thursday the announcement came that Instagram integrated video in its latest update, allowing users to create up to 15 seconds of video, with the availability of its filter tools, video stabilization and social sharing. It is a strategic move to keep and capture its large user base, as well as sway current Vine app users away from their six-second GIF-creation platform. It still remains to be seen, but based on the Twitter chatter, many in the social sp...