Realtor.com will harness Twitter and other social media channels to ramp up its “Find it First” marketing campaign, which the listing portal launched in March to emphasize the timeliness and accuracy of its listings.

Realtor.com is partnering with Airstream Inc. on a summer promotion that gives consumers a chance to win a 22-foot Airstream Sport by downloading the realtor.com mobile app and following @realtordotcom on Twitter. Participants can increase their chances of winning by sharing on social media channels the location of a virtual Airstream trailer as it travels across the country.

Realtor.com’s “Find It First” campaign emphasizes the timeliness and accuracy of its listings database. Thanks to its relationship with the National Association of Realtors (NAR), realtor.com receives direct listing feeds from 800-plus multiple listing services in the U.S.

Other real estate search portals, like Zillow and Trulia, don’t have as many direct MLS feeds and must rely on a variety of sources for their listings, which creates listing accuracy and timeliness challenges for them in some markets. Zillow and Trulia don’t have data on about a quarter of MLS listings, according to studies by brokerages ZipRealty and Redfin.

“Real estate inventory is at historic lows. Realtor.com launched ‘Find it First’ to highlight how accurate and timely real estate listings help homebuyers stay ahead of the competition,” said Barbara O’Connor, executive vice president of marketing at Move, in a statement today.

In April, realtor.com unveiled three “Find it First” video ads depicting would-be buyers imagining themselves enjoying their dream home, only to have other homebuyers show up and disrupt the dream.

Zillow and Trulia, however, have moved ahead of realtor.com in terms of Web market share. Realtor.com used to battle for No. 1, now it’s solidly at No.3, according to data from Experian Marketing Services.

In May, Zillow and Trulia captured 12.4 percent and 8.2 percent, respectively, of real estate-related Web traffic from desktop computers, according to Experian. Realtor.com came in at No. 3 with 6.7 percent of the real estate Web traffic in May, Experian data shows.

NAR is holding a special meeting in July to discuss how it can help Move and realtor.com regain the market share lost to the other portals in the last year.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×