Industry News

Realtor.com enlists social media for ‘Find it First’ campaign

Contest creates incentive to download realtor.com mobile app, follow company on Twitter

Realtor.com will harness Twitter and other social media channels to ramp up its "Find it First" marketing campaign, which the listing portal launched in March to emphasize the timeliness and accuracy of its listings. Realtor.com is partnering with Airstream Inc. on a summer promotion that gives consumers a chance to win a 22-foot Airstream Sport by downloading the realtor.com mobile app and following @realtordotcom on Twitter. Participants can increase their chances of winning by sharing on social media channels the location of a virtual Airstream trailer as it travels across the country. Realtor.com's "Find It First" campaign emphasizes the timeliness and accuracy of its listings database. Thanks to its relationship with the National Association of Realtors (NAR), realtor.com receives direct listing feeds from 800-plus multiple listing services in the U.S. Other real estate search portals, like Zillow and Trulia, don't have as many direct MLS feeds and must rely on a variety ...