Three new realtor.com videos continue the portal’s aggressive, new “Find It First” marketing campaign launched last month to highlight the accuracy and timeliness of the website’s listings.
The videos depict would-be buyers imagining themselves enjoying their dream home, only to have other homebuyers show up and disrupt the dream. The implication is that buyers who are armed with the most accurate, up-to-date information will beat out others relying on less reliable data not sourced dire
Realtor.com operator Move Inc. is launching an aggressive marketing campaign today that portrays the timeliness, accuracy and completeness of listings on the portal as giving its users a competitive advantage over buyers searching for homes on less reliable third-party websites.
The "Find It First" marketing campaign makes the case that with inventories tight in many markets, accurate and timely listings data could make the difference between finding your dream home or losing out to another buyer.
"You’re not the only one dreaming about your perfect home," warns one of the ads.