Realtor.com ads focus on source of listing data

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Inman Connect New York | January 29 - February 1, 2019

Three new realtor.com videos continue the portal’s aggressive, new “Find It First” marketing campaign launched last month to highlight the accuracy and timeliness of the website’s listings.

The videos depict would-be buyers imagining themselves enjoying their dream home, only to have other homebuyers show up and disrupt the dream. The implication is that buyers who are armed with the most accurate, up-to-date information will beat out others relying on less reliable data not sourced dire