BrokerageMarketing

Realtor.com ads focus on source of listing data

'Find it first' videos hammer competitors' alleged deficiencies

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Three new realtor.com videos continue the portal's aggressive, new "Find It First" marketing campaign launched last month to highlight the accuracy and timeliness of the website's listings. The videos depict would-be buyers imagining themselves enjoying their dream home, only to have other homebuyers show up and disrupt the dream. The implication is that buyers who are armed with the most accurate, up-to-date information will beat out others relying on less reliable data not sourced directly from multiple listings services. The ads will run online through June, on sites like Yahoo, Yelp and Curbed, and on a number of national newspaper websites. One of three new realtor.com online video ads in the "Find It First" ad campaign. "Buyers' competitive edge lies in the accuracy, comprehensiveness and timeliness of listing data," said Barbara O'Connor, executive vice president of marketing at Move in a statement. Thanks to its ties to the National Association of Realtors, realt...