Realty One Group has revamped its website and branding and launched new consumer mobile apps as it prepares for a nationwide expansion.

The Henderson, Nev.-based firm’s refresh includes a new tagline — “Homes, Lives, Dreams” — and a simplified logo that brings its iconic circle “one” to the forefront.

The fast-growing brokerage — founded in 2005 and now ranked by Real Trends as the nation’s seventh-largest — announced last year that it would expand into franchising.

The revamped website and branding are part of the company’s desire to go head-to-head with some of big franchise brands like Prudential Real Estate and Coldwell Banker Real Estate, said Realty One Group CEO Kuba Jewgieniew.

The website includes a panoramic background image, streamlined search bar and a “community search” feature, powered by data firm OnBoard Informatics, which helps users find areas they might like to live based on a set of 10 features they rate as important to them in a new neighborhood. The tool can surface whether an area is close to a golf course, is pet-friendly, or has great schools, for example.

Jewgieniew said the new capabilities help Realty One Group serve its agents by highlighting the firm’s focus on local knowledge. He said the firm tracks consumers’ habits on the site and feeds them into an algorithm that helps the firm match up the best agent for the particular consumer.

The new consumer home search mobile apps share listings via email and social media, save favorite listings for a later time, and conduct GPS-based searches. Jewgieniew said Realty One Group also plans to roll out agent-focused mobile apps soon.

Realty One Group operates its 17 brokerage offices and 14 new franchises primarily in Arizona, Nevada and California at the moment, and has been on a growth tear.

Closed transactions were up 47.1 percent from 2011 to 2012 — the biggest jump during that time period for any firm ranked in the top 50 by Real Trends in its 2013 survey. The firm also recorded an 85.2 percent jump in dollar sales volume from 2011 to 2012, to $4.9 billion in sales — the biggest increase among the top 90 ranked by Real Trends.

In April, Realty One Group began advertising its listings on Trulia, and in March began paying to enhance them on

The firm recently added an Idaho broker as its first franchisor outside of Realty One Group’s three-state core area, and will announce more growth in the coming months, a Realty One Group spokesperson said.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription