MLS & AssociationsTechnology

Realty ONE boosting brand on Trulia

Fast-growing firm joins 'Broker Success Program'

Realty ONE Group, the fast-growing brokerage and franchisor based near Las Vegas, is the latest real estate firm to pay to raise its visibility on Trulia with branded listing pages and agent profiles. The 8-year-old firm -- ranked by Real Trends as the 11th-largest brokerage by closed transaction sides in 2011, joins hundreds of other firms, including Alain Pinel Realtors, Better Homes and Gardens Real Estate Mason McDuffie and Re/Max Results, who pay to enhance their branding on the second-most visited real estate website in the U.S. Realty ONE Group has 15 brokerage offices with more than 4,000 agents in Arizona, Nevada and Southern California and opened its first franchise office in Temecula, Calif. in October. The firm also began enhancing its listings on Homes.com in March and was one of the first brokerages to join the Zillow Pro for Brokers Program, a free program that gives a broker's listings more visibility on the portal in exchange for a direct data feed, when it la...