Industry News

Coldwell Banker announces global ‘Value of a Home’ film competition

Branding endeavor for the large franchisor will result in 10 cash-rewarded winners

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Coldwell Banker Real Estate LLC wants to see what filmmakers from around the world have to say, through a short film, about what they consider the value of a home to be for a competition running through July 15. The grand prize winner of the contest, hosted via the company MOFILM, which facilitates work between filmmakers and brands, will receive $8,000, two VIP tickets and two round-trip airline tickets to the Chicago-based Lollapalooza music festival Aug. 2-4. Ten finalists will also be selected, whose films may air on Coldwell Banker's "On Location" YouTube channel and who will receive cash prizes. The second-place winner will receive $4,000, with $2,000 to third place, $1,000 for fourth and fifth place, and $500 each for sixth through 10th place. Filmmakers can apply to MOFILM for grants to cover production costs of the entry. Coldwell Banker recently signed a master franchise agreement to enter its 51st country, Switzerland. “International growth is one of our ke...