Zillow to offer 'featured properties' for multifamily rental listings

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Starting Aug. 1, Zillow will allow real estate pros to boost views and leads by designating as “featured” their multifamily rental listings on Zillow Rentals and HotPads for $50 per month.

“Featured properties” on the Zillow Rental Network, which includes Zillow Rentals and HotPads, will be presented higher in a renter’s search results on Zillow Rentals and HotPads, show up in red on a HotPads map search, and have a “Trusted” or “Featured” badge stamped on the listing description, the portal noted in a blog post.

Zillow claims featured listings will generate 11 times more views and 16 times the number of leads.

Zillow Rentals, which provides a free suite of tools to landlords and property managers to market and manage their listings, launched in October, not long after Zillow’s acquisition of rental relationship management platform RentJuice. A month later, Zillow announced it would acquire map-based real estate search site HotPads for $16 million.

In February, Zillow opened a rentals-focused office in San Francisco’s financial district, bringing together Zillow Rentals and HotPads under one roof.