Marketing

We live in feeds [VIDEO]

How to get your message out when everyone's sifting through noise

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

How do you get your message out in a world where everyone's forced to sift through the noise? Facebook and Twitter alumnus Josh Elman, now a principal at a leading Silicon Valley venture capital firm, Greylock Partners, has a lot of real-world insight into this problem. Social networks like Facebook, Twitter and LinkedIn have enabled us to connect and hear from the friends, celebrities, colleagues and businesses we care about most. Elman talks about strategies for reaching consumers when most of their information comes in a big, long stream, instead of a nicely edited front page. Josh Elman, principal, Greylock Partners, explains how "We live in feeds and social networks now." (16:19).  ...