Most brokerage websites feature search tools. More and more are integrating neighborhood and listing videos.

Not many have a blog run as a news site with freelance writers paid to produce original content and a suite of stories and videos that feature other brokers’ listings.

“We were looking for ways to keep the consumer interested,” said Yuval Degani, president of Dream Town Realty, a Chicago-based brokerage with three offices and 190 agents that launched a magazine-like blog in January.

“We win when consumers come to our site,” Degani said.

Dream Town-produced video of another broker’s listing featured on the Dream Town blog.

The blog, which Degani says he runs as a source of “independent” Chicago real estate news, features a mix of real estate-related content, including profiles of interesting listings that hit the Chicago market — like the noteworthy glass-walled home that a Ferrari crashed through in the 1986 film “Ferris Bueller’s Day Off.”

Other posts feature do-it-yourself tips, financial advice, neighborhood profiles and general consumer-focused Chicago real estate news from real estate writers like author and former Inman News columnist Steve Bergsman and former Chicago Tribune real estate editor Suzanne Cosgrove.

The blog also features Dream Town-produced videos of listings that Degani, as editor of the blog, and his business partner, Avi Ron, president of Dream Town’s commercial division, choose to profile, regardless of whether they’re from other firms or not.

Most days, after perusing Midwest Real Estate Data LLC, the multiple listing service that covers the Chicago area, Ron, who’s been in Chicago’s real estate scene for 25 years, posts a profile of a listing that jumps out at him as a good deal to the blog.

Though the site’s traffic is still not where he wants it, Degani says it’s growing and when the site meets its goal of one new post a day he thinks traffic will jump.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We are less than 1 week away from Inman Connect! Get your ticket for $99 before prices go up next week.GET YOUR TICKET×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription