Technology

Move facilitating sharing of listings between California MLSs

'Deep linking' to source MLS gives agents access to confidential listing details

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Agents with two California multiple listing services — MetroList Services Inc. and i-Tech MLS — will see confidential information about shared listings from the source MLS using a reciprocal deep-linking service powered by realtor.com operator Move Inc.’s “Find” search tool.

Agents at those MLSs — and any others in California that agree to sign on to the service — will see an additional layer of detail about shared listings that includes offers of cooperation and compensation, agent contact information, and showing details, Move said.

MetroList Services is based in Sacramento, and serves more than 17,000 real estate professionals in seven counties — Sacramento, Placer, El Dorado, San Joaquin, Stanislaus, Merced and Yolo. I-Tech MLS is a joint venture of the Glendale Association of Realtors and the Pasadena-Foothills Association of Realtors.

Any MLS in California can participate by contracting with Move for the Find search tool, becoming a party to the reciprocal deep-linking agreement, and implementing the technology on their MLS system, Move said.

“This innovative agreement is a model for MLSs seeking collaborative solutions that meet the business and technical needs of their customers, which are now inseparable,” said Move CEO Steve Berkowitz in a statement. “The agreement and integration is a landmark step towards maximizing the tremendous potential of the Find application by allowing licensed agents to work together across MLSs to access complete listing information in real time to serve their clients.”

MetroList Services President and CEO Tom Beede called reciprocal deep linking “the most cost-effective way to provide real estate agents with access to confidential information on for-sale properties, because it’s free.”

3 essential tools that will 10X your real estate marketing
Smart landing pages, a synchronized database and automation generate results READ MORE

Move provides the Find search tool, which provides access to data aggregated by Move, at no charge to MLSs that agree to allow sold listing data to be displayed on realtor.com. Since rolling out the Find tool in 2010, Move has signed on a number of MLSs, including Midwest Real Estate Data (MRED) in Chicago, MLS Property Information Network Inc. (MLS PIN) in Boston, and the San Francisco Association of Realtors.

In announcing that realtor.com would provide consumers with access to sold listings data from those MLSs, Move said in June that it was providing access to between 5 million and 6 million sold records per year, including more than 3 million that are MLS-sourced.