Technology

Yapmo out to exterminate useless group emails

Communications platform facilitates off-market deals

The relentless deluge of emails that flood agents' inboxes everyday has spurred many to either altogether ignore those intended for groups or bat them into spam folders. “When they have spare time, which is pretty much never, they say, ‘OK, I’m going to read them,' ” said Paul Everton, co-founder and CEO of Yapmo. “They’ve pretty much missed every point of collaboration that they could have had." Against this backdrop, Yapmo aims to improve the potential for group emails to bear fruit. Through its use of hashtags, the communication platform purportedly makes it possible for agents to see only group messages that are directly relevant to them. Everton said the service abolishes scorched-earth group emails and typically reduces users' total email load by 35 percent. Chicago-based broker @properties and Atlanta Fine Homes Sotheby's International are among brokers who have adopted Yapmo, and Everton says 80 percent of the employees at the two firms have started cons...