International

Coldwell Banker enters India

Master franchise agreement with Mumbai-based firm covers residential and commercial

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Coldwell Banker Real Estate LLC has signed a master franchise agreement to license its brand for residential and commercial real estate business in India. Mumbai-based Coldwell Realty Private Ltd. has licensed the brands "Coldwell Banker" and "Coldwell Banker Commercial," and will operate as Coldwell Banker India. Led by Ramnik Chopra, the company will initially focus on growing its business in major metro areas like Mumbai and New Delhi. “We have the world’s fastest-growing middle class where homeownership remains aspirational and homeownership rates are rising as personal wealth increases," Chopra said in a statement. Chopra -- who worked for several technology companies in India and the U.S. before starting his own real estate marketing firm to help Indian real estate developers reach Indians living overseas -- said he also sees "a great opportunity" to reach affluent clients through the Coldwell Banker Previews International marketing program. Coldwell Banker Pre...