Reesio plows new funding into listings accuracy

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Real estate technology startup Reesio is nothing if not ambitious. The San Francisco-based firm just raised an additional $1.096 million in seed funding, and plans to use it to tackle an issue that has been the bane of real estate data aggregators everywhere: listings accuracy. But the firm plans to do it in its own unique way, by leveraging the very data entered by its agent customers into its transaction management platform. By capturing exactly when a deal reaches the next step in the transaction process, Reesio hopes to create the most accurate residential real estate database out there. The idea for the move came as the company's team was about halfway through the 500 Startups business accelerator program it participated in this spring. “We started looking closely at the actual transactions themselves that were being created by agents in our system, and we realized that we were collecting this massive amount of listing and property data in real time as it was progress...