By bringing “joy” to the user experience of a listing site, Blocksy intends to snap up market share from old-guard listing sites that preside over the Big Apple, including heavyweight Zillow acquisition StreetEasy.

“Blocksy represents a sort of counterbalance to … ensure that you don’t see runaway advertising prices” or “abuse of its leverage on the part of StreetEasy and Zillow,” said Jason White, co-founder of Blocksy.

Learn more about the site, which carries both rental and for-sale listings, and the free, innovative marketing tools that it offers to agents:

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