Technology

Trulia to get direct data feed from North Alabama MLS

Portal to get direct feed through MLS's new direct-feed syndication platform

Trulia is set to get a direct data feed from North Alabama Multiple Listing Service, which serves more than 3,000 agents who belong to seven Alabama Realtor associations and represent more than 14,300 listings. The feed will be part of Trulia's new "Data Connect" program the portal launched earlier this month that gives a participating MLS's member brokerages enhanced branding on their agents' Trulia profiles in exchange for the direct listings feed. “Over the past few years the proliferation of inaccurate and stale data through third-party sites has been a major concern for our members and their clients,” said Kipp Cooper, CEO of the Huntsville Area (Alabama) Association of Realtors and its wholly owned subsidiary North Alabama MLS, in a statement. It will be the first feed the MLS sends through its new MLS direct listing distribution platform from Bridge Interactive Group. “This is why we took the very bold step of discontinuing our previous data feed on Sept. 15, 2...