Brokerage

Brokers’ bullish housing views tempered by bearish economic outlook

Imprev survey: Only 21 percent of real estate execs express confidence in US economy

Real estate industry leaders are mildly optimistic about what's to come for housing but gloomy about the overall economy, according to real estate marketing tech firm Imprev Inc.'s latest "thought leader" survey. More than half (56 percent) of the 260 broker-owner and top executive respondents to the survey conducted in late October believe the housing market will improve in the next 12 months, more than a third (35 percent) say it will stay the same and more than 95 percent say they're either "very confident" (72 percent) or "somewhat confident" (24 percent) about the housing market in 2014. Likewise, survey respondents were bullish on their firm's success over the next year with 48 percent and 47 percent, respectively, indicating they were either "confident" or "somewhat confident" that their firms would be more profitable in 12 months than they were today. As for the respondents' outlook for the U.S. housing market over the next 12 months, 56 percent said it should improve,...