Trulia has updated its free iOS and Android mobile agent app with a new user interface and navigation, a searchable leads inbox and iOS 7 optimization.
Other features of the 2-year-old app designed to help agents manage their leads from the marketplace include a new Gmail-like organization of leads into conversation format and an integration with news and tips from Trulia’s Pro Blog.
Trulia last updated the app in January with the ability for agents to share listing check-ins and insights over Facebook, Twitter and their Trulia profiles.
Last year, distribution platform ListHub notified Trulia and other third-party sites that it would not distribute listings to its agent-focused app, because of new guidelines that excluded the ability to send listing feeds non-consumer-focused locations, like Trulia’s agent app.
The agent-focused app is part of Trulia’s strategy to provide enterprise-level tech solutions to agents who advertise with the firm, epitomized by its $355 million purchase of real estate marketing and tech force Market Leader in the third quarter.
Excluding Market Leader’s agent customers, Trulia reported in its third quarter earnings report that as of Sept. 30 it had a total of 36,401 agents who paid an average of $186 per month to advertise on the portal.