Todd Carpenter and NAR technologists are mulling ways to use agent data to benefit members

Trade group aims to 'create lifelong relationships' between agents and consumers

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SAN FRANCISCO -- If the National Association of Realtors could send fliers to former clients on your behalf, would you want it to? That’s one question the trade group’s new predictive analytics group is asking members in an effort to identify ways to potentially leverage agent data to better serve its members. Led by Todd Carpenter, former senior manager of industry engagement at Trulia, the group's aim is to tap existing troves of data on agents to deliver more value to Realtors. NAR Data Strategies Committee Chair Ted Loring, who is helping with the effort, recently floated several ideas -- some of which were premised on future access to agents’ transaction histories -- that provoked mixed reactions from an audience at the Emerging Business Technology Forum held at the Realtors Conference and Expo in San Francisco. Some of the ideas would be possible only if NAR or its affiliates gained access to data held by organizations including multiple listing services and th...