In the wake of closing a $50 million investment round in mid-November that more than doubled its investment bankroll to date and heightened talk of a pending initial public offering, tech-focused brokerage and referral network Redfin is parting ways with its Chief Marketing Officer Tom Vogl and two vice presidents effective Dec. 1.

Redfin CEO Glenn Kelman confirmed the departures of Vogl, Vice President of Marketing Matt Goyer and Vice President of Product Bryan Selner to GeekWire earlier today.

Kelman declined to give a reason for the departures, but said they had nothing to do with the recent funding led by public-company investment firms T. Rowe Price and Tiger Global Management. Kelman said the Seattle-based firm has yet to find replacements or whether the titles would even persist.

Redfin brought on Vogl, a senior vice president of marketing at sports and outdoor equipment company REI before joining Redfin, early last year as the firm’s first CMO.

Tom Vogl

Tom Vogl

“In Tom, we got someone who not only shares our values, but also has a history of taking scrappy up-and-comers to the big time, often while running on a shoestring budget,” Kelman said then in a statement announcing Vogl’s appointment. “He’s a piranha with a heart.”

Vogl’s addition meant Redfin would up its marketing efforts, Kelman blogged at the time. “Over the next year you’ll probably see from Redfin, for the first time in our history, a significant investment in marketing.”

Goyer, who joined Redfin as a product manager, and Selner, who came in as a director of project management, both joined the firm in 2006.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best of real estate is gathering in Las Vegas NEXT month! Grab your ticket before prices go up on October 1.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription