Joining a host of listing sites that have brought online search to mobile, Estately has unveiled an iPhone app that it says is designed to take full advantage of the smartphone's latest operating system, iOS 7. “Estately is the first real estate app that is truly designed for the mobile era, and we’ve taken full advantage of iOS 7,” said Galen Ward, co-founder and CEO of Estately. “Estately helps people find the perfect home, and this new app gives shoppers what they want -- speed, selection and simplicity -- all in the palm of their hand.” The app lets users tap into a database of listings that Estately pulls directly from more than 70 multiple listing services (MLSs). That represents one of the largest rosters of partner MLSs assembled by a listing site. And it enables Estately to update most of its listings every 15 minutes, offering it a competitive advantage in some markets over some national portals, which, other than realtor.com, tend to obtain most of the...
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