Whenever you create a real estate website, or any website, for that matter, one question may arise: How will people find it? Remaining competitive in online searches is sort of like exercise: You’re not healthy just because you went to the gym once three months ago. Appearing in search results is one thing. Ranking well in those results is an entirely other thing.
One of the challenges in creating awesome content is the often neglected activity of actually marketing your posts. It’s not called content or inbound marketing by chance; there are a ton of marketing activities that help in the discovery and sharing of useful and creative content.
In a time gone by, you could rank on the first page of the search engine simply by writing on a site like ActiveRain. It didn’t matter what you wrote, you would rank. As Google gets better and better at giving searchers valuable information, no longer can a thin piece of content (thin means not your best effort) rocket its way to the first page.