Berkshire Hathaway HomeServices Fox & Roach Realtors, one of the largest brokerages in the U.S., has released an iPad app to help its more than 4,000 agents automate the scheduling and management of open houses.

The “Home Zone” iPad app, available exclusively for the Devon, Pa.-based firm’s agents, automatically pulls in relevant open house details for the brokerage’s active listings, connects to its customer relationship management platform and updates open house information to all the sites the firm syndicates its listings to.

The information agents collect from open house visitors is automatically plugged into agents’ contact management systems.

In addition, all open house attendees who enter their information into the app are automatically sent an email, which can be customized by BHHS Fox & Roach Realtors’ agents.

“We wanted to create an iPad app that assists our sales associates at open houses while automating access to their listings and updating open house visitor information in their Agent Resource Center, a CRM offered exclusively to them,” said Rajeev Sajja, BHHS Fox & Roach Realtors’ vice president of digital innovation, in a statement.


Rajeev Sajja, BHHS Fox & Roach Realtors vice president of digital innovation, explains how the flexibility of the firm’s CRM provider helped lead to the development of the “Home Zone” iPad app.

Sajja compared the app to the popular iPad app Open Home Pro, which was acquired by HomeFinder.com in December and does much the same thing as the “Home Zone” app.

Some BHHS Fox & Roach Realtors use Open Home Pro, Sajja told Inman News. But what sets “Home Zone” apart, he said, is its connections to three of the firm’s networks — the brokerage’s listing database, the firm’s CRM platform and its syndication network — and the automation those connections facilitate.

“When an agent logs in, we know who they are and pull up their listings,” Sajja said. The app also allows agents to pull listing information from any multiple listing service the brokerage is a member of, so they manage open houses they run for other agents, he said.

At least one other large brokerage has developed an app for its agents.

Last March, Chicago brokerage @properties released an app — developed for the firm by the Chicago-based startup Yapmo — to help its more than 1,100 agents communicate about new listings before they’ve hit the MLS.

BHHS Fox & Roach Realtors, formerly affiliated with the Prudential brand, transitioned to the new BHHS brand last year when HomeServices of America Inc. — which owns a majority stake in the BHHS franchise operator — acquired the firm.

Currently, the firm has more than 4,000 agents in over 60 offices in Pennsylvania, New Jersey and Delaware.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE tomorrow! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription