International

WeChat and Weibo will help you land Chinese clients and get them to the closing table

Insights from Keller Williams Realty's Linda Lee

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Linda Lee, a San Diego-based broker with Keller Williams Realty Inc., says that if you want to land Chinese clients, you’re not going to find them on YouTube and Facebook. Lee recommends using WeChat and Weibo to reach Chinese clients instead. Be ready to serve Chinese clients when they’re most likely to be in the country — Chinese New Year and summer break, for example — and be prepared to hire a translator if necessary to help close deals.