The brand within a brand reality: Integrating agent, brokerage brands

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Agents and brokers each have their own brand, and core values of integrity, trustworthiness and authenticity are important to both, says author and consultant Bill Leider. If you want to integrate those brands, collaboration and transparency are key. "Transparency, as we define it, simply means no hidden agendas," Leider says....