The brand within a brand reality: Integrating agent, brokerage brands

Insights from Bill Leider

Get the latest marketing strategies & tools
Learn what top producers are using to grow at Connect SF, Aug 7-11, 2017

Agents and brokers each have their own brand, and core values of integrity, trustworthiness and authenticity are important to both, says author and consultant Bill Leider. If you want to integrate those brands, collaboration and transparency are key. "Transparency, as we define it, simply means no hidden agendas," Leider says....