Some homeowners thinking about selling may need a little push to actually list their home. “Sold Alerts,” a new feature of Move Inc.’s Market Snapshot tool, provides agents multiple listing service-sourced real-time alerts when a home sells near a prospective seller’s home, giving them the opportunity to give a potential listing client that nudge.

“Having a Sold Alert pop up can be the trigger a real estate agent needs to contact a prospective home seller and, if the time is right, list their home,” said Michael Kane, Move’s senior vice president of software as a service businesses, in a statement.

Market Snapshot is a tool within Move’s customer relationship management platform, Top Producer Systems, that sends out branded local market trends reports to consumers on behalf of agents. Another recent addition to Market Snapshot are real-time, MLS-sourced alerts for new listings and price reductions of homes in neighborhoods that agents know their clients or potential clients are interested in.

Market Snapshot is currently available to users in more than 350 markets, covering approximately 85 percent of the listings in the U.S., a Move spokeswoman said.

In this low-inventory market where sellers are at a premium, real estate tech companies are developing tools like Sold Alerts to help agents drum up listings.

Last summer, tech-focused brokerage and referral firm ZipRealty Inc. launched a “Seller Center” that provides property value estimates and a tool for identifying comparable sales, with the ability to put sellers in touch with an agent who can help them refine their asking price and develop a marketing strategy.

In February, Trulia launched Seller Ads — a product it developed in conjunction with its relatively new software wing Market Leader — that allows agents to brand home value reports consumers request from Trulia.

Zillow offers users, including real estate agents, the ability to set up email alerts when for-sale-by-owner homes come on the market in a city or ZIP codes they’re interested in, or when homeowners set a “Make Me Move” price.

Other firms like Benutech Inc. and SmartZip Analytics Inc. are leveraging big data to help agents pinpoint which homeowners might be more ready to sell than their neighbors, giving them an opportunity to focus their marketing efforts.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We are less than 1 week away from Inman Connect! Get your ticket for $99 before prices go up next week.GET YOUR TICKET×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription