Technology

Move Inc. rolls out ‘Sold Alerts’ to help agents motivate sellers

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Some homeowners thinking about selling may need a little push to actually list their home. "Sold Alerts," a new feature of Move Inc.'s Market Snapshot tool, provides agents multiple listing service-sourced real-time alerts when a home sells near a prospective seller's home, giving them the opportunity to give a potential listing client that nudge. "Having a Sold Alert pop up can be the trigger a real estate agent needs to contact a prospective home seller and, if the time is right, list their home," said Michael Kane, Move's senior vice president of software as a service businesses, in a statement. Market Snapshot is a tool within Move's customer relationship management platform, Top Producer Systems, that sends out branded local market trends reports to consumers on behalf of agents. Another recent addition to Market Snapshot are real-time, MLS-sourced alerts for new listings and price reductions of homes in neighborhoods that agents know their clients or potential clients ...