Brokerage

Hear it Direct conference: Brand matters to consumers, but not necessarily the agent or brokerage brand

Real estate marketing ideas that today's buyers and sellers really value

Editor's note: This is the second in a two-part series. See Part 1. Want to hear directly from consumers and walk away with fresh insights to improve your business? Hear it Direct will host a live consumer panel at Real Estate Connect San Francisco, which takes place July 16-18 at the Hilton San Francisco Union Square. The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent some of the best ways to grow your real estate business. In Austin, HID co-creator Sue Adler shared a number of the highlights from previous consumer panels that she has conducted. Here are more best practices based upon what really matters to today’s buyers and sellers. Stop dripping and sending us useless stuff Adler argues that the more tech-savvy agents become, the more they may be alienating their clients. The reason is that t...