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How to make the most of your personal brand

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Jeff Turner, director of strategy for RealSatisfied, discusses what it means to have a personal brand with author and consultant Bill Leider. Your personal brand -- not to be confused with branding -- is "a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by the experiences of everyone with whom you interact."...