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How to make the most of your personal brand

Insights from Jeff Turner and Bill Leider

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Jeff Turner, director of strategy for RealSatisfied, discusses what it means to have a personal brand with author and consultant Bill Leider. Your personal brand -- not to be confused with branding -- is "a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by the experiences of everyone with whom you interact."...