You may already agree with Susanna Murphy, founder and CEO of Alante Real Estate, that the business is shifting to a more consumer-centric approach. But actually making that shift is easier said than done — it requires some serious experimenting and collaboration, Murphy says.

Alante Real Estate has been experimenting with some “great technology” for the past four or five years, working with agents and their clients in a collaborative process.

“A great idea doesn’t come up just because you want to come up with a great idea,” Murphy says. “A great idea comes from digging a lot of holes in the sand.”

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Refer friends to Select and get $200 in credit.Register Here×
Connect Now is less than one week away. Prices go up May 30.Reserve your seat today.×