Technology

How brokers can integrate technology to create a seamless experience for consumers and agents alike

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Vanessa Bergmark is general manager and partner of Red Oak Realty, an East Bay, California, real estate brokerage. Bergmark will bring her experience to Real Estate Connect San Francisco this July, discussing how brokers can bridge the gaps in the myriad technology offerings to create seamless experiences for consumers and agents alike. She’ll take the audience through the prickly proposition of putting together the right mix of tools and processes to make sure customers don’t suffer due to a poorly integrated technology suite. In the interview below Bergmark opines on the changing demands of new buyers, what the influx of wealth means to the Bay Area, and how to make the most of today’s market. Inman: What's the most disruptive force changing the economy and consumer behavior and why? VB: Technology is empowering consumers which subverts traditional ways of doing business, sidelining many businesses that were formerly the gatekeepers of information. This isn't necess...