Technology, ApartmentGuide listings feature floor plans from DIAKRIT

Renters can choose, arrange virtual furniture

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RentPath Inc., the parent company of ApartmentGuide and, has partnered with DIAKRIT International to generate more than 260,000 floor plans during the past 15 months, allowing all RentPath advertisers to show prospective renters the layouts of nearly 7 million housing units. The 2-D floor plans include a "room planner" tool that allows prospective renters to choose and arrange virtual furniture using DIAKRIT's "D-Furnish" capabilities. Apartment Guide is offering all advertisers the opportunity to upgrade to 3-D floor plans, which are standard with "diamond" and "platinum" ad packages. Diamond package advertisers' listings also benefit from professional photography, videos and panoramic images. "Premium rich media is becoming the new standard in online advertising, and together RentPath and DIAKRIT are partnering to lead the way," the companies said. DIAKRIT says it employs 350 workers and more than 200 freelance photographers who serve more than 1,500 real estate ...