Apartment List brings 3-D tours to rentals

Using 'Look,' consumers can access a series of panoramic images for listings in 5 major cities

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Rental marketplace Apartment List is giving its listings a 3-D boost with "Look," a new feature that provides potential renters virtual 360-degree views from within a rental. Using special cameras, the San Francisco-based firm has filmed 30,000 units so far in five launch cities: New York City, San Francisco, Chicago, Denver and Washington, D.C. Look, which works with the Android and iOS versions of Apartment List's free mobile apps, provides panoramic views from multiple spots within a listing, including floors, ceilings, and, in some cases, views from the apartment, building amenities and exteriors. It's designed to give prospective renters a good sense of a rental without having to physically visit it, John Kobs, CEO of Apartment List, told Inman News. The average renter checks out more than four places in person before choosing one, Apartment List has found. The firm wants to streamline the apartment hunt by giving renters a virtual window into a rental that piques t...