Zillow’s new ‘coming soon’ listings feature has low approval rating

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Inman News readers are not thrilled with Zillow's new "coming soon" feature, which allows agents, brokers and multiple listing services who have a relationship with the portal to premarket their listings for up to 30 days on its site before they enter them into the MLS. Some MLS execs see the feature, launched in June, as both a challenge to MLS' role in the industry and a chance to evolve. Brokers and agents have expressed mixed feelings, too, with some taking a wait-and-see approach. Inman News readers, however, overwhelmingly disapprove of the new feature in a poll that ran with this story and stayed open from June 18 to July 8. Of the 1,136 readers who responded to the poll, 72 percent said they did not approve of Zillow's "coming soon." With 6 percent undecided, only 22 percent said they approved....