Zillow leads flowing directly into growing number of broker, agent tools

More than 100,000 leads routed to 'Tech Connect' partners in less than a year

Zillow Tech Connect, a program that lets developers of marketing tools for real estate brokers and agents integrate them with Zillow, now has 25 partner companies and has handled more than 100,000 leads in less than a year.

One of the newest companies to the program, Zapier, automates the process of bringing Zillow leads into popular customer relationship management (CRM) systems, including Salesforce, Zoho, Highrise and Infusionsoft.

“Now that we have the Zillow Tech Connect integration among our over 300 connected apps, we truly believe we’re building the best automation tool for real estate agents,” Zapier co-founder and CEO Wade Foster said in a statement.

The 25 companies that have joined Zillow Tech Connect since its launch in November are:

  • Big Purple Dot
  • BombBomb
  • Boomtown
  • Boston Logic
  • Cimmaron Software Inc.
  • Cloud CMA
  • Commissions Inc.
  • HomePath Lending
  • IXACT Contact
  • Kunversion
  • Lion Desk
  • My Short Track
  • PlanetRE
  • PlanPlus Online
  • Position 4 Profit
  • RealtyJuggler
  • RealScout
  • Sellectrified
  • Slacker
  • Sugar CRM
  • TorchX
  • Wise Agent
  • ZAP by Zip Realty
  • Zapier
  • Zurple