Anatomy of a real estate website revamp

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SAN FRANCISCO -- How do you make a good real estate website great? Real estate design and marketing consulting firm 1000watt took that challenge on for San Diego-based brokerage Willis Allen Real Estate during a 24-hour revamp at Real Estate Connect. The result, unveiled on the Connect stage today, is a sleek, fully redesigned site featuring responsive design, full-bleed photography and a streamlined presentation of the firm's 100-year-old story. Some of the highlights of the redesign include a simplified home page featuring just a photo and a home search bar, a design that will adapt to fit a screen of any size, and a new tagline and clear brand identity. Bud Clark, Willis Allen's managing broker, wanted a modern fresh site but wasn't sure what direction to go. What goes into a refresh like this? Real estate marketing vets and 1000watt partners Brian Boero, Marc Davison and Joel Burslem huddle together in their Connect meeting room to redesign the brand, craft copy and ...