Soon any website will be able to prequalify homebuyers for a mortgage

Planwise and Informa partner on plug-and-play tool

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A partnership between real estate startup Planwise and Informa Research Services Inc. will give smaller players in real estate search a plug-and-play tool that allows them to compete with the mortgage options that tech titans like Zillow, Trulia and provide consumers. The tool, free to anyone that wants to plug in the 10 lines of code needed to embed it, will let agents, brokerages and multiple listing services offer consumers the ability to get prequalified or preapproved for a mortgage right from their websites. Powered by Informa Research Services Inc.'s mortgage pricing engine, the tool gives consumers the ability shop for loans from the more than 6,000 lenders in Informa's database, Planwise founder and CEO Vincent Turner said. The new partnership between Planwise and Informa, which is set to go into effect sometime before the end of August, also builds a more highly engaged home shopper, he said. Eventually, Turner envisions MLS, brokerage and age...