Brokerage

Matt Beall, principal broker at Hawaii Life, shares 10 things real estate can learn from surfing

Quick hits from Real Estate Connect

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Real Estate Connect is always packed with great information, leading-edge technology, plus a wealth of innovative strategies to grow your business. Simply making a few minor changes in what you do can often lead to great results. 1. Insider tips from Redfin Glenn Kelman, the CEO of Redfin, shared some ideas and tools that have worked well for his company. First, if you want to attract listing consultation appointments, include your address on your photos, videos and other communications. If you want to improve your audience engagement by 25 percent from your agent reviews, ask a question. 2. Increase your lead conversion by 16 percent Does your headshot really make a difference to your business? Kelman displayed a series of Redfin’s professionally photographed agent headshots. When Redfin hired a stylist to upgrade the agents’ looks, lead conversion increased by 16 percent. He also said to hire the best photographer you can afford -- you can’t spend too much. 3. The ...