Listing portal seizes the day as 3G comes to Pakistan

Website claims 7 times as many listings as nearest competitor

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The Pakistani listing portal has rolled out a listing search app for the iPhone. That wouldn't be an earth-shattering achievement for a U.S. listing site, but it's kind of a big deal in Pakistan. The country just auctioned off rights to build 3G and 4G networks to four companies in April, and service is coming on line in major cities. "Make way, lesser mortals," reads the app's description in the Apple store. "The king of Pakistan’s real estate sector is here with the best app in town." People can use the app to search 700,000 listings, save some of those searches, post listings and receive push notifications. has seven times as many listings as its nearest competitor, and over 1,150 real estate brokerages are paying to advertise on the site, according to Shaista Zulfiqar, manager of communications at Co-founder Imran Ali Khan calls the app "another unique branding platform for the stakeholders to make a name for themselves...