Brokerage

‘We Buy Ugly Houses’ network growing fast

Sales up 40 percent this year as franchisee count hits 500

HomeVestors of America Inc., which operates a network of franchisees under the HomeVestors and "We Buy Ugly Houses" brands, says its network has grown 25 percent in 2014 and now includes 500 franchisees in 120 markets. Dallas-based HomeVestors, which features an investor-minded business model, supports its franchisees in building businesses based on buying residential properties (typically with all cash) and then rehabbing, selling and holding them to maximize their investment. HomeVestors launched its franchise model in 1996. At the end of 2010, it had 166 franchisees, and broke the 400 mark last year. The company now has 500 franchisees in 40 U.S. states. Sales by dollar volume were up 58 percent in 2013 and are up 40 percent this year compared to last year, the company said. In 2012, HomeVestors won a domain name dispute with the owner of the buy-ugly-houses.biz domain. HomeVestors alleged the domain was "confusingly similar" to its "We Buy Ugly Houses" brand....