Technology

Keller Williams goes for ‘top-of-the-line’ transaction management system

More than 80 percent of franchisor's associates are dotloop users

Keller Williams Realty Inc. has upgraded to dotloop’s DASHBOARD+ transaction management system, a version built for brokers that offers “unlimited workflows,” one-click sign-in to dotloop, integration of dotloop with accounting and customer relationship management systems, and branding including company logo and colors.

Dotloop has been a Keller Williams partner since 2009, and was on board in 2011 as the franchisor rolled out its “eEdge” platform, which integrates for lead management, contact management,¬†marketing and transaction management.

More than 80 percent of the 100,000-plus real estate agents affiliated with Keller Williams in the U.S. and Canada are dotloop users, the franchisor said. They have created more than 4.6 million “loops” and added 19 million people to the dotloop network, the company said.

“As we’ve grown to become the largest real estate franchise in North America, dotloop has scaled with us,” Cary Sylvester, Keller Williams’ vice president of technology, innovation and communication, said in a statement. “It was a no-brainer to upgrade our associates to their top-of-the-line product, driving more efficiency and customer satisfaction in our associates’ business.”

The technology fee that Keller Williams agents pay for eEdge will not be increased as a result of the upgrade to the new platform, Sylvester said.

Cincinnati, Ohio-based dotloop claims agents using dotloop and DASHBOARD+ see up to 23 percent more transaction production and close deals up to three times faster. DASHBOARD+ is ideal for larger brokerages, the company said, and “a great fit for Keller Williams,” which has an average of 158 associates in each of its offices.

6 ways empowered agents embrace disruption to drive success
Using technology to generate leads and win listings READ MORE

One of the main enhancements of the month-old DASHBOARD+ platform is the ability for agents to begin workflows with a tap of the finger or a click of the mouse, said dotloop CEO Austin Allison.

In the standard DASHBOARD product used by more than 3,500 brokerages, agents have to manually pull in documents and participants and design the workflow for each new transaction, Allison said. In the new offering, each transaction is automatically set up with the specific workflow set by an agent’s broker or office as soon as the agent begins a new deal in dotloop, he said.

The ability to white-label dotloop’s product for clients is another big perk of the new offering for brokers, Allison said. When clients use dotloop as part of the transaction process, DASHBOARD+ ensures that they only see the brokerage’s brand and color scheme, he said.