MLS & Associations

Why ‘sourceMLS’ badges could soon be all the rage on MLS, broker and third-party websites

Council of MLSs' initiative touts MLS-derived real estate listings

With consumers searching for real estate listings on any number of websites -- some more trustworthy than others -- a nonprofit trade group comprised mostly of multiple listing services has launched an initiative it says will help consumers cut through the noise and identify which listings come from the most high-quality source: MLSs. The initiative is called "sourceMLS." The idea behind it is that MLS-derived listings on brokerage, MLS and third-party websites will have a "sourceMLS" badge displayed next to them, indicating that they've arrived on the site directly from an MLS. SourceMLS is the brainchild of the Council of Multiple Listing Services, which, as of July, had 234 members -- 163 of them MLSs representing 977,509 subscribers. The sourceMLS project has been in development since 2012. Beta-testers for the project included the Chicago-area MLS Midwest Real Estate Data LLC (MRED); Northeast Florida MLS; Loveland, Colorado-based Information and Real Estate Services LLC...