5 tips for capturing clients who research you online

Responsive website, outside-the-box content help position agents as local experts

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By HAL TIMINSKY The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. In fact, 90 percent of homebuyers search online during their homebuying process, according to the National Association of Realtors. Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. In fact, half of people begin their formal home search six to 12 months in advance, with about three-quarters starting within a year of purchase, according to a recent Google study. This time is being used for more than finding the perfect place to call home, as they are also spending an extensive amount of time researching the perfect agent to work with. The Google study found that 66 percent of users researched prospective agents ext...