Technology

Don’t make these email faux pas with your real estate clients

Must-knows when using 'reply all' and 'forward' functions

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By JEFF DOWLER Emails are, in most transactions, essential and a significant part of the communications among the various parties involved in real estate transactions. While we have each likely had at least one seller or buyer who does not use email, I suspect those are rare situations, and even then there are others in the process who are using email: escrow, lenders, title, inspectors, agents and others. Preserving confidentiality is essential no matter which side of the fence you are on. Being cautious about how and when you use "reply all" or forward emails is something to always keep in mind. Is there something in the email content that should NOT be shared with everyone? Are there email addresses that should not be shared (i.e., are you replying all and including your client but sending that email to the other agent, thus revealing YOUR client’s email?) And keep in mind what is in the thread of all the "reply all" emails, which might include five or more emails. ...