AgentMarketing

Shift your value proposition to land more real estate clients

In this age of real estate skepticism, use metrics and mobile to your advantage

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I need a real estate agent anymore?” Agents are no longer the gatekeeper to listings, and technology wants to make buying and selling a home as easy as ordering an Uber. Agents need to step up and prove their value to stay relevant in the age of "uberfication." Modern real estate consumers are hiring real estate agents not to find homes, but to help first-time buyers and sellers through the transaction and homeownership process. Consumers now know the home they want to buy, and want a real estate agent to negotiate the best deal and secure financing. Helping consumers make the right decision is the true value of a real estate agent; however, agents do a poor job of communicating this value proposition overall. To better promote this v...