Marketing

‘5 whys’ help agents really understand buyers’ needs

Being the local expert means going beyond just home features

"Home" isn’t measured in square feet. With all of the technologies and national search portals available to homebuyers today, anyone can search by bedrooms and bathrooms. What sets today’s killer agents apart is their ability to understand what is truly important to the buyer: exceptional local knowledge and expertise. While not a new concept, this “algorithm” for success remains one that few agents have programmed to perfection. Technology is an important part of any agent’s arsenal, yet technology will never replace the real estate agent. In-depth, local knowledge of the communities you serve and the ability to understand and foresee your clients’ wants and needs is still paramount. There isn’t a code base out there that can deliver what you can. So what is it about agents who seem preprogrammed for success? Below are some of the best "code snippets" from the most successful real estate agents out there, to help you create your own “killer feature” set and bec...